Wert Cycling was founded with two goals in mind: Produce exceptional bike parts & Make them readily available
Form complements function best describes the Wert Cycling design philosophy.
Our design language in 3 words: Simplicity, solidity & sophistication
After an awakening to a dream on June 17th 2006, Rico de Wert founded a company called Project:MYTH. Its purpose? To develop the ultimate bicycle crankset. Project:MYTH attended Interbike 2007 and showed 2 crankset concepts that generated overwhelmingly positive responses from industry insiders and the cycling public alike. Pez Cyclingnews and the Roues Artisanales blog covered these early Project:MYTH concepts in published articles.
Fast forward to Interbike 2010. Fairwheel Bikes showcases their 2.7kg ‘World’s Lightest’ bike. Everything that can be carbon is carbon except for one part: an unnamed 281 gram aluminum crankset prototype by Rico de Wert, because it was the lightest available. Velonews published the scoop, and the story even got featured on the Wired website! A 78 gram 130mm stem prototype, the earliest Wert Straight Shooter stem, and a pair of prototype skewers, the first Wert Stick Shift QR, were also shown there.
Meanwhile, Project:MYTH still had a mountain to conquer before realizing its radically innovative ultralight steel MYTH crankset. Project:MYTH's designs didn’t go unnoticed within the bicycle industry, even influencing other notable manufacturers' key products by...
In 2008, Project:MYTH morphed into Wert Design & Consultancy to provide design and engineering services to other companies within the bicycle industry. It did lead to some degree of success but did not give the freedom needed to bring our ideas to full expression.
Notable figures such as the late Steve Hed, bless his soul, Phil White and Gerard Vroomen, and former Tour de France winner Jan Ullrich and his brother Stefan (Der Jan’s trusted mechanic) were all impressed. However, with MYTH cranks too costly for production, it was decided to close down Wert Design & Consultancy.
Then, in 2015, moral was regained for developing products specifically aimed at production, including an even more advanced crankset with 3D printed titanium arms!
Years of bootstrapping, costly product development and no revenue would discourage many to continue. Instead, all this became the foundation for the birth of Wert Cycling. Now is the time to translate all this R&D know-how into making next level bicycle components available to the cycling public!
We wish you many great rides and we hope to see you around!
The team at Wert Cycling