Wert Cycling was founded with two goals in mind: Produce exceptional bike parts & Make them readily available
Form complements function best describes the Wert Cycling design philosophy.
Our design language in 3 words: Simplicity, solidity & sophistication
After an awakening to a dream on June 17th 2006, Rico de Wert founded a company called Project:MYTH. Its purpose? To develop the ultimate bicycle crankset. Project:MYTH attended Interbike 2007 and showed 2 crankset concepts that generated overwhelmingly positive responses from industry insiders and the cycling public alike. Pez Cyclingnews and the Roues Artisanales blog covered these early Project:MYTH concepts in published articles.
Fast forward to Interbike 2010. Fairwheel Bikes showcases their 2.7kg ‘World’s Lightest’ bike. Everything that can be carbon is carbon except for one part: an unnamed 281 gram aluminum crankset prototype by Rico de Wert, because it was the lightest available. Velonews published the scoop, and the story even got featured on the Wired website! A 78 gram 130mm stem prototype, the earliest Wert Straight Shooter stem, and a pair of prototype skewers, the first Wert Stick Shift QR, were also shown there.
Meanwhile, Project:MYTH still had a mountain to conquer before realizing its radically innovative ultralight steel MYTH crankset. Project:MYTH's designs didn’t go unnoticed within the bicycle industry, even influencing other notable manufacturers' key products by...
In 2008, Project:MYTH morphed into Wert Design & Consultancy to provide design and engineering services to other companies within the bicycle industry. It did lead to some degree of success but did not give the freedom needed to bring our ideas to full expression.
Notable figures such as the late Steve Hed, bless his soul, Phil White and Gerard Vroomen, and former Tour de France winner Jan Ullrich and his brother Stefan (Der Jan’s trusted mechanic) were all impressed. However, with MYTH cranks too costly for production, it was decided to close down Wert Design & Consultancy.
Then, in 2015, moral was regained for developing products specifically aimed at production, including an even more advanced crankset with 3D printed titanium arms!
Years of bootstrapping, costly product development and no revenue would discourage many to continue. Instead, all this became the foundation for the birth of Wert Cycling. Now is the time to translate all this R&D know-how into making next level bicycle components available to the cycling public!
We wish you many great rides and we hope to see you around!
The team at Wert Cycling
With heavy heart, I bring you the news that, after long and careful deliberation, Wert Cycling is closing its doors.
With a modest business loan on the bank, Wert Cycling started just over a year ago. Our plan: produce innovative, beautiful, top quality bike parts for the niche bike market. We started with the introduction of our Stick Shift QR’s, planned to get sales going, then develop and launch our 3D-printed titanium crankset, followed by the introduction of a limited series bike and possibly a parts kit.
However, setbacks arose and hampered Wert Cycling in prospering as intended. Manufacturers failed to meet our quality standards and/or increased their prices, resulting in a cost price increase of roughly 50% for Wert Stick Shift QR’s! A market shift due to big bike brands switching to disc brakes also affected our revenue, making Wert Cycling unable to cover its overhead. Therefore, I made the decision to call it a loss and live to fight another day.
To turn Wert into a workable and profitable bike component brand requires a revised business strategy and a enthusiastic and committed team with motived, engaged and responsible people. Hence, it’ll take a currently unknown time and effort for new parts to be ready to sell.
As for this final month in business, we are holding a clearance sale with hefty discounts of up to 40%. We do not plan to offer skewers in the future, so these coming weeks are likely your last chance to get your pair of Wert Stick Shift QR skewers. Wert Cycling will stop trading on 31 December 2018, after which after-sales support will continue to be provided to existing customers.
Regarding shipping, as postal services are at their busiest, we can offer no guarantees that orders arrive before christmas or new year. However, we will, as always, do our very best.
Wishing you a happy holiday season and all the best for 2019,
Rico M. de Wert
Wert Cycling Founder & CEO